2011年11月25日星期五

Ray Ban - An Introduction

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Ray Ban glasses are a classic combination of fashion and quality.

Ray Ban sunglasses were invented by Bausch & Lomb for the United States Air Force. One its pilots asked for some sunglasses which would protect his eyes from the sun and also look elegant. The company patented the design in 1937. The glasses had a very light frame with lenses made out of green glass that filtered infrared and ultraviolet rays. The sunglasses were so effective that they became instantly popular with the Air Force pilots. Ray Bans became part of history when General Douglas MacArthur wore them as he landed on the beach in the Philippines in World War II.

Ray Ban recommends that customers take care of their sunglasses and protect them against damage. The sunglasses should be kept in a case when not in use and should be cleaned with the recommended soft cloth. The glasses are guaranteed against breakage due to defects material or workmanship. With care the glasses can last decades.

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The lens are made of plastic or crystal and come in lots of colors. Their non-polarized lens blocks out almost 99% of all ultra-violet rays. Their polarized lens reduces squinting and eye fatigue as it blocks out the glare from all reflective surfaces such as metal, snow, glass, and water as well as 100% of UV rays. The photo-chromatic lenses also react to different light conditions and adjust. They turn dark in sunlight and become clear when inside or in low light conditions. Unlike some sunglasses, the Ray Ban lenses transmit all colors equally so that the wearer sees accurately and enjoys all the natural colors. The lenses come in number of shapes – square, rectangular, wraparound.

The frames are made carbon fiber and nickel titanium. These materials are as strong as steel but only 60% of the weight. The materials ensure that the frames can be adjusted to fit any size or shape of face. The temple pieces are injected with rubber so the glasses do not slip, not even on a hot and sweaty face. Spring hinges can be opened and closed hundreds of times with not loss of tension or strength. There are even rimless frames for people who want an invisible look to their glasses.

Ray Bans has continued its high profile image. The company is a sponsor of Formula One race cars. It also is a supporter of the Sundance Film Festival. Every year it gives an award to a person in the film industry whose work represents vision, imagination and originality. The sunglasses have appeared in a number of Hollywood films including Breakfast at Tiffany's, Top Gun, Men in Black, Risky Business and the Blue Brothers.

Ray Ban sunglasses are world famous not only because they've been seen in countless movies and worn by countless movie stars but because they provide high quality fashionable eye protection.

Ray Ban sunglasses have served generations of eyewear buyers. Introduced in 1937 they became an instant classic, combining stylish good looks with state-of-the-art eye protection. And they still have those qualities more than 73 years later.

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