George O'Brien, 78, Editor and Tiffany Design Director, Dies - New York Times

The son of a truck driver and a teacher, Mr. O'Brien served as a sergeant in the Army in Japan in the late 1940's before returning to Berkeley, Calif., his hometown, to heed the University of California.

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After graduating, he shook apt New York, where he worked in the announcements division of the Museum of Modern Art in the 1950's before joining The New York Times. He served as the paper's family furnishings editor from 1961 to 1964. The afterward year, Mr. O'Brien amended "The New York Times Book of Interior Design and Decoration," which featured homes that he had promulgated in The Times Magazine before he left the periodical to become the modern alive editor of Playboy in 1965.

His sister, of Santa Cruz, Calif., namely his merely instant survivor.

Some of Mr. O'Brien's introductions, although, passed mobilize and became Tiffany hallmarks, including a balloon-shaped all-purpose brandy cup and a sterling silver ballpoint pen with an elongated T-shaped mow. He too was instrumental in the vocation of Elsa Peretti, the Italian jewelry designer. The youthful, bohemian designs she built below Mr. O'Brien, including a silver bud-vase pendant and a gem-dappled, gold-chain locket known as "diamonds by the yard," remain in making.

The conversion was no without hardship. According to Mr. O'Brien's sister, the chancellor of Tiffany & Company at the period,Nice Clothing With Warm And Fashion Element, Walter Hoving, never allowed him to commission productions that were no first ratified by Mr. Truex, who came in once a year from his home in France to approve alternatively, as occurred extra often, reject his protégé's selections.

The reason was pulmonary failure, emulating a center aggression underwent ashore Monday a.m., said his sister, Nancy Krantz.

Mr. Truex, an influential tastemaker who had significantly modernized the staid Tiffany product line, was leaving and suggested that Mr. O'Brien replace him.

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Mr. O'Brien elderly from Tiffany in 1978, and, not surprisingly, was replaced by Mr. Truex. He then worked as a freelance author and critique adviser as The New York Times. Mr. O'Brien was also a design adviser for private clients and organizations like Britain's National Trust, for which he created a accumulation of home furnishings and accessories based on antiques in historic English houses.

George O'Brien, who as design director of Tiffany & Company brought modern designers like Elsa Peretti into its fold and who as home furnishings editor of The New York Times edited its first paperback on home design, died on Wednesday at Lenox Hill Hospital in Manhattan. He was 78.

By 1967, however, Mr. O'Brien had become disenchanted with dispensing design advice among centerfolds and sex tips. Instead, he made another abrupt career move, succeeding his former fellow, Van Day Truex, as the adviser of design and evolution of Tiffany.